01
NaturBio
€15,280 from a single campaign at an average ROAS of 5.18x
About the client
A Slovak e-shop selling 100% natural body-care products, with an AOV of €25.
The challenge
František, the owner of NaturBio, had tried all sorts of Facebook ads with different discounts and creatives, but it always ended at breaking even on ad spend, or at a minimal profit.
On average he had 60 orders a month, and nothing he tried would push past that number…
The solution
We spent 2 weeks getting to know his target audience.
How they perceive their problems and their pain.
What they think of products like these, and what stage they have to reach before they start dealing with the pain.
What they respond to, and what they believe can help them.
What emotions they live through day to day.
Working from the research in the first pillar, I wrote every ad so that it reminded them of their pain, showed them they are not alone, and showed that a solution exists which can ease the problem.
We made 6 ads for 3 products on a budget of €3,204.85, and they brought in…
Results
€15,280.93
Revenue
712
Orders
5.18
Average ROAS
Step by step to the result.
02
Professional production and post-production
03
Ad testing
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