01
Renovia Strechy
€80,000 from two campaigns at ~22.86x ROAS!
About the client
Renovia is a roofing company in Bratislava that climbed into the TOP 5 in the city over the course of our work together!
The challenge
Before us, the owner Tomáš had a marketing agency that built him a first website from a WordPress template and then looked after nothing but SEO…
- Generic copy about types of roofs, and stock photos off Pinterest that we found on competitors’ sites too…
- 0 reviews on Google and none on the site, so trust was at freezing point.
- Nothing that spoke to the problem of the person arriving in search of a solution.
- At that point Tomáš was relying on jobs from referrals and lead-listing sites.
- 0 forms filled in on his website…
That was exactly when we got in touch with him!
The solution
I studied precisely what people with a leaking, old, worn-out roof go through.
What they take into account.
What they care about.
What they need to see and feel before they hire a roofer.
Trust in roofers is very low the world over, because it is not the cheapest service and plenty of roofers simply patch over a problem that runs deeper — and within a few months the problem is back…
So I put everything into making people believe and know that RENOVIA really is number 1 on the market.
- Real photographs of the team and the work
- 5-star reviews from real past customers
- The RENOGUARD guarantee, created to measure
- Copy written to meet the visitor’s problem head-on, with a solution made to measure
And what did we achieve with a funnel of GMB optimisation, Google ads and a new website?
Results
~€80,000
In leads
127
Enquiries
~22.86
ROAS
Step by step to the result.
02
A website that answers the ads
03
Scriptwriting the Google ads, and testing
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