01
Pokojné plávanie
100% of courses sold out, 2 months from the campaign going live.
About the client
Žaneta runs swimming courses all over Slovakia for people who are afraid of water and cannot swim.
The challenge
Žaneta came to us at a point when ads for her courses were running, but she could not sell more than a few courses a month…
The root of the problem was how she spoke to her target customer: the ads showed nothing but course dates and locations.
The website was too complicated and too untrustworthy for a newcomer to fill in the form without hesitating and pay for a multi-day swimming course worth €200 on average.
That was exactly when we came onto the scene.
The solution
We spent 2 weeks getting to know her target audience.
What they are afraid of…
What runs through their head when somebody mentions swimming…
Why they still have not learned to swim.
We interviewed her clients and turned over every corner of Google so that we could put ourselves in their shoes.
On that one central pillar we built every single sentence in the whole funnel.
We simplified the journey for these people so much that we sold out 100% of her courses across Slovakia within 2 months of launch.
She is now expanding the courses to more locations and into the online space…
Results
100%
Of courses sold out
2
Months after launch
“It hit me that the results were real when my courses filled up.”
The three pillars it stood on.
02
Building a completely new website
03
Optimising the registration page and stripping the friction out of the funnel
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